I don't know, but it could be something significant. I think it corresponds to Saturday, November 10, Midnight when the day technically begins, so late Friday, 11/ 9.
Yep the tenth of November 2012, right before Remembrance day here in Canada where I live half of the year.
Could it be we mistook the messages`s meaning and perceived the wrong date because there were a couple ways to interpret those numbers and we began to associate one of the potential dates with the blu-ray release and US format as the most likely meaning. But we were wrong, at least i was, and it was in the standard British format.