Is there really such a big problem in Fox wanting to develop a closer online relationship with fans? In all fairness, no employer expects someone to tick all of the job spec boxes, and by putting out a job offer that can be accessible to all who think they have the right qualities for such a job comes across as just simply the right thing to do. Why should such job offers be limited to a few when the net can be cast out into a big pool of talent and then whittled down to a smaller batch of hopefuls? Besides, job specs do not always reveal what an employer is really looking for. If they want someone with a very specific task in mind then you go headhunting with one bullet at least. The aim here is to take the shotgun approach, and whilst a shotgun may not completely hit the target, it will hit something.
Maybe the expectation of the position is that someone can engage with fans and steer them into the loving arms of Fox, and when possible, guide opinion away from information that appears on various websites that does not entirely align well with any official news Fox may wish to impart. In a way you could view this as an online extension of customer care. When looking at the overall picture, maybe included in the aims and objectives, is the idea of collaborating with fan sites and getting a fuller, and more informed view of what audiences as a whole want to see. That way when the sun sets on a comic con, everyone can look adoringly into each others eyes, and feel contentment in their soul, and have the belief that we all just want to get along and don’t want to see too many ripples in the pond. Now does’nt that sound just jolly great and splendid? Marvellous!
Now there is another way of looking at all this. I would regard this site as my best friend in class. Over time a relationship has developed and I feel at ease getting involved in whatever discussion may appear on the agenda. Suddenly, a new kid appears in class, and it just so happens that their parents own the school. My curiosity demands that I check out the new kid and see what they are like. That is the point when a decision is made. Are they a bully? Are they OK? But they will always be the kid whose parents own the school, and that is the elephant in the room.
Now, I am not the only kid in the class and there are many others besides myself who have a best friend in the same class. Eventually the classroom turns into a safari park full of elephants. Class will eventually be dismissed, and everyone is out to lunch to digest what is going on. Upon returning to class, things will take their natural course, and that’s when it will be shovels at the ready. Someone is going to find themselves in the prestigious position of standing in front of a multi million dollar shit throwing machine in a white suit. I hope they know a competitively priced, high quality dry cleaners. They are going to need it.